Question

Soho Bottling was started in a kitchen in Brooklyn, New York, and makes soft drinks. After going through the various steps in the new-product development process, when the company finally entered the commercialization stage of the new product development process, they knew to succeed they would have to
A. decide what stage of the product life cycle the product was in.
B. determine the appropriate product bundling strategy.
C. do the appropriate concept and environmental testing.
D. promote the product to distributors and retailers to get wide distribution.

Answer 1

Answer:

Correct option is (D)

Explanation:

Commercialization stage in new product development process involves aggressive promotion of the product to various distributors and retailers so as to grab wide distribution.

This is done when product is finally introduced in the market. Promotional and advertising techniques are decided and applied heavily in this stage so that the product seeps into the market easily.