Answer: Emotional motivations cause consumers to buy on the grounds of their thoughts, desires, or urges. Such motivations, mostly motivated by marketing and popular trends, may not even be known to consumers.
The forces that derives emotional decision could be adventure, affection, appearance and fear etc. These decisions might not be economical for the consumers from the money point of view but it generally results in mind satisfaction for the consumer.
Assets and total equity will both be decreased is When the stockholders receive a dividend, how would this affect the equity of a business.
<h3>Who are the stockholder?</h3>
Stockholders are the people who have purchased the stocks and have invested in the particular firm, they are the people. The stockholders hold some of the share of any company, which they can sell or purchase anytime.
Thus, Assets and total equity will both be decreased is When the stockholders
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Answer:
d. may have too many or too few firms, but the government can do little to rectify the situation.
Explanation:
from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
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