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Readme [11.4K]
3 years ago
5

At the heart of any marketing program is the firm's ________, its tangible offering to the market A. value B. strategy C. produc

t D. brad
Business
1 answer:
Lelechka [254]3 years ago
6 0

Answer: (C) Product

Explanation:

  A marketing program is one of the type of business strategy in which the various types of activities are get performed for achieving the main objective of the business in an organization.

It is basically consist of the various types of plans, strategies and the activities in which the product of the company is promoted in the market.

The marketing programs plays an important in the business as it helps in establishing the good relationship with the customers where the products are offered in the market.

Therefore, the firm product is known as the heart of the marketing program that are tangible offer in the market.        

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What might be a consideration in deciding where to buy something?
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All of the above sounds about right
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Which of the following is an common factor of failure for small businesses
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A few of the following can be considered major factors in failure of small businesses:

-Lack of financial planning: when a business is born it needs to critically plan out the first few years of running. Small business often fail to plan out for the future and have less working capital at hand.

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-no investment in marketing and research can also be a reason.


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3 years ago
When Ronald complained to his bank about the unprofessional behavior of one teller, the branch manager added a code into his acc
OLEGan [10]

Answer:

The correct answer is C. loyalty.

Explanation:

The segmentation on basis of customer loyalty is done on following grounds

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•     Key decision makers and influencers

•     Critical needs and wants for each segment

•     Future needs

•     Measures of customer satisfaction and loyalty

•     Brand and competitive equity benchmarking

•     Value proposition alternatives for each segment

•     A trade-off analysis for features vs. price

8 0
3 years ago
During the course of a year, the labor force consists of the same 6,000 people. Employers have chosen not to hire 420 of these p
dybincka [34]

Answer:

5%

12%

Explanation:

Unemployment rate is the fraction of the labour force that are unemployed but are actively looking for work

Types of unemployment include:

Frictional unemployment : it is the period of time a person is unemployed from the period he leaves his current job and the time he gets another job. The 300 unemployed people are frictionally unemployed

structural unemployment : it occurs as a result of changes in the economy. These changes can be as a result of changes in technology, polices or competition . Structural unemployment tends to be permanent. The 420 unemployed people are structurally unemployed

Voluntary unemployment : e.g. worker at a fast-food restaurant who quits work and attends college.

Cyclical unemployment : occurs as a result of fluctuations in the economy

Frictional unemployment = (total frictional unemployed people / total labour force ) x 100

(300 / 6000) x 100 = 5%

Total unemployment rate = (total frictional unemployed people + total structural unemployed individuals / total labour force ) x 100

[(300 + 420) / 6000] x 100 = 12%

7 0
2 years ago
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