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deff fn [24]
3 years ago
8

_______ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirab

le understanding of what the product does or represents in comparison with competing products. Group of answer choices
Business
1 answer:
Georgia [21]3 years ago
7 0

Answer:

Market positioning

Explanation:

Marketing mix can be defined as the choices about product attributes, pricing, distribution, and communication strategy that a company blends and offer its targeted markets (customers) so as to build and maintain a desired response.

Generally, a marketing mix is made up of the four (4) Ps;

1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.

2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.

3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.

4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc.

Thus, market positioning is a strategic process which typically involves defining the marketing mix variables such as price, product, promotion and place, so that there exist some level of a clear, distinctive, desirable understanding to the target (potential) customers or clients, of what a particular product does (functions) or represents in comparison with other competing products manufactured by rival companies.

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is it a manager??

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G. How trustworthy do you think the secondary source is? Do you think this source
melomori [17]

Answer: The secondary source on a topic may be biased because the information is translated and the text and information could be altered

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In year 1, X Company recognized an impairment loss on the trade name for its beverage product, reducing the carrying value from
ziro4ka [17]

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The value of the intangible will remain at $350,000

Explanation:

The reason is that the International Accounting Standard IAS-36 says that once the impairment is recognized for the intangible assets it can not be reversed which means that the amount reported would be $350,000. The reason is that it is very rare that the asset gain its value and specially those which are intangible assets. Most of the management in the 1990s-2000 tried to recognize a gain on impairment which was unjustifiable to increase their profits for the period so the standard specifically didn't permitted gain on a previously impaired asset.

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3 years ago
. Distinguish between the short run and the long run as they relate to macroeconomics. Why is the distinction important
STALIN [3.7K]

Answer:

1. In the short run, wages and other prices are stagnant making the economy to run below or above the normal level. In the long run, wages and prices are fully flexible, and this allows the economy to run at its natural level.

2. This distinction is important because it helps us to see how difficult it could be to sustain the real gross domestic product and employment rates thus making the economy to run at a normal level or achieve its full potentials.  

Explanation:

Stickiness or stagnancy of wages can be seen in the fact that it is most time difficult to fluctuate or change the wages of workers overtime. The prices of most goods are also sticky when they remain unchanged over a given period of time. These conditions exist in the short run, and make the economy to run above or below its full potentials. The real GDP and unemployment levels are negatively affected.

In the long run, flexibility of wages and prices are achieved and this makes the economy to run at its full potentials. The real GDP as well as the employment rate are at their optimum level then.

5 0
3 years ago
Partnership records show the following capital balances at the date of Hopkin's withdrawal: M. Hammel, $80,000; D. Hopkins, $210
Anestetic [448]

Answer:

Dr D. Hopkins, Capital 210,000

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Cr M. Hammel, Capital 10,000

Cr Cash 230,000

Explanation:

Preparation of the December 31 journal entry for the partnership.

Based on the information given the December 31 journal entry for the partnership will be :

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Cr P. Houghton, Capital 10,000

(100,000-80,000/2)

Cr M. Hammel, Capital 10,000

(100,000-80,000/2)

Cr Cash 230,000

3 0
3 years ago
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