The fear appeal is a common thing used in the media and basically boils down to trying to get someone do what you want them to do by providing them with an example that strikes fear if they wouldn't do that. A recent example would be Trump and his rhethoric about Mexicans and Muslims.
Managers can use some steps in order to make sure that the organization's goals will be achieve.First is to define what really the goals are to have a basis for working. Another is make sure everyone knows about the goals as it would take time as well as effort to be able to reach the goals.
60% of grocery store purchases are not planned
Wash hands
wash fruits vegetables etc..
cool to the right temperature
keep certain types of food separate
