The AIDA model describes how firms must motivate consumers to go from of a brand to taking toward obtaining

Question

Karolina [17]

4 years ago

8

The AIDA model describes how firms must motivate consumers to go from of a brand to taking toward obtaining

the product.

Business

1 answer:

pantera1 [17] · Answer 1 · 2021-12-12T23:20:08+03:00

Answer:

The correct answer is letter "E": attention; action.

Explanation:

The Attention, Interest, Desire, and Action (AIDA) model was proposed in 1898 by American advertiser E. St. Elmo Lewis (1872-1948) mainly focused on the telephone sales environment. The conversation followed four (4) steps:

Attention: before selling, attract the customer's attention to the product.
Interest: if the customer is interested in the product, keep the interest up.
Desire: create a desire for possessing the product.
Action: when the sale desire has been created, motivate the action of purchasing and paying for it.

The AIDA model describes how firms must motivate consumers to go from __________of a brand to taking __________toward obtaining

The AIDA model describes how firms must motivate consumers to go from of a brand to taking toward obtaining