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Karolina [17]
4 years ago
8

The AIDA model describes how firms must motivate consumers to go from __________of a brand to taking __________toward obtaining

the product.
Business
1 answer:
pantera1 [17]4 years ago
8 0

Answer:

The correct answer is letter "E": attention; action.

Explanation:

The Attention, Interest, Desire, and Action (AIDA) model was proposed in 1898 by American advertiser E. St. Elmo Lewis (1872-1948) mainly focused on the telephone sales environment. The conversation followed four (4) steps:

  • Attention:<em> before selling, attract the customer's attention to the product. </em>
  • Interest:<em> if the customer is interested in the product, keep the interest up. </em>
  • Desire:<em> create a desire for possessing the product. </em>
  • Action:<em> when the sale desire has been created, motivate the action of purchasing and paying for it.</em>
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