Bonita Corporation had net income of $1550000 and paid dividends to common stockholders of $400000 in 2017. The weighted average
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Strategic planning requires <u>marketing </u>Analytics to facilitate the process of assessing opportunities or threats from competitors.
<h3>What is Marketing Analytics?</h3>Please note that this is the study of data to assess the performance of marketing activity.
It strives to uncover market-related insights from data and helps to:
- stop or prevent continuous losses
- uncover hidden opportunities
- evaluate competition
- under stand consumption patterns and triggers etc.
Following from the full question which is attached, the correct answer is B.
See the link below for more about marketing analytics:
