Question

A company has a new concept for a lightweight electric scooter that can be easily folded and taken with you inside a building or on public transportation. The company is currently engaged in concept testing. The most important question during this phase of product development pertains to

Answer 1

Answer:

The most important question during this phase of product development pertains to the purchase intentions of respondents if the product is made available.

Explanation:

In the business world, purchase intention can be described as the intention of a person to buy a product from a supplier.

Concept testing is a method the companies use to estimate whether their products will have value in the market or not. Generally, surveys are launched before any product is released.

It might be that during the concept testing, the respondents might say yes to buying the scooters but would not have any purchase intentions.

Answer 2

The most important question during this phase of product development pertains to: c. the respondent's purchase intentions if the product were made available.

Explanation:

Five phases guide the new product development process for small businesses such as the idea generation, screening, concept development, product development and, finally, commercialization.

A company has a new concept for a lightweight electric scooter that can be easily folded and taken with you inside a building or on public transportation.

The scooter weighs of 25 pounds. It travels at  speeds of up to 15 miles per hour and can go 12 miles on a single charge.  It can be recharged in about two hours  from a standard electric outlet.  The scooter is easy to ride and has simple controls , just an accelerator button and a brake. Attached the sketch of a lightweight electric shooter.

The company is currently engaged in concept testing. The most important question during this phase of product development pertains to

• a. the cost to manufacture the product.
• b. the cost of research and development.
• c. the respondent's purchase intentions if the product were made available.
• d. marketing and advertising costs.
• e. the price of the final product.

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