In the _________________strategic focus, firms use their proactive environmental commitments in an attempt to differentiate thei
r products and services for their customers and also allows potential customers to consider the natural environment when they are purchasing products and services.
Beyond compliance leadership is a very crucial strategic focus which requires a firm to go extra mile beyond the effort their compititors are making, their products should be differentiated from their competitors through proactive environmental commitments.
It should be noted that In the Beyond compliance leadership
strategic focus, firms use their proactive environmental commitments in an attempt to differentiate their products and services for their customers and also allows potential customers to consider the natural environment when they are purchasing products and services.
