Answer:
Option (a) is correct.
Explanation:
Contribution margin per marketing plan = Sales - Variable cost
= $3,000 - $2,000
= $1,000
A.
(1) 

Break even in marketing plan = 400
(2) Break-even in dollars:
= Break-even in marketing plan × Average rate per plan
= 400 × 3,000
= 1,200,000
(3) Margin of safety = Actual sales - Break-even sales in dollars
= 1,500,000 - 1,200,000
= 300,000


= 20%
B.
(1) Contribution margin per marketing plan = Sales - Variable cost
= $4,000 - $2,000
= $2,000


Break even in marketing plan = 200
(2) Break-even in dollars:
= Break-even in marketing plan × Average rate per plan
= 200 × 4,000
= 800,000
(3) Margin of safety = Actual sales - Break-even sales in dollars
= 1,500,000 - 800,000
= 700,000


= 47%
Therefore, option (a) would achieve the margin of safety ratio more than 45%.
Answer:
Customer lifetime value predicts how much profit is associated with a customer during the course of their lifetime relationship with a company.
Explanation:
It is important to manage customer relationships because customers provide a great deal of value to the company if they remain customers for many years.
Customer lifetime value is greater for companies who have loyal customers as compared to customers who are one time only. They add less value to the company as customers are also a source of promotion for the company.
Answer: It is ineffective
Explanation:. Because it has no meaning its just someones opinion its not really anything that involves inportant stuff hope this helps :)