Question

Higher Ed Publishing is conducting market research to determine what customers think about its educational technology products. Which statement is the best example of how this company can use primary data to gauge customer opinions and interest in its products?

Answer 1

Answer:

It can conduct a telephone survey about its products.

Explanation:

Researches regarding the product, customer opinions and interests of the customers are obtained through the primary and secondary data collection. The collection of the such data helps in gathering the information and helping in the advancement of the product.  

In the given excerpt, the company is using the primary data and collecting the information from the customers. The primary data here is gathered through the telephonic survey about the product. The opinions and interests of the customer are collected through market research.