<span>this consulting company is using a b2b model.
B2b stands for business to business., it means that all the transactions that is made through this model will be done by a producer/company to another producer/company, usually b2b products took form in some sort of service that make it easier for another company to serve its customers.
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Answer: intensive distribution
Explanation: In simple words, it refers to a marketing strategy under which a company offers its product through as many outlets as possible in the market so that customers can easily find their product when in need.
The core objective of implementing thus Strategy is to make customer satisfied regarding the availability. These strategy is implemented for the products that already have a strong customer base.
Hence from the above we can conclude that the correct option is B.
The key factor distinguishing retailers from other members of the supply chain is that they sell to customers for their personal use.
<h3>What do you mean by customers?</h3>
- A client is someone who purchases goods, services, products, or ideas from a seller, vendor, or supplier in exchange for money or another useful consideration.
- This definition applies to sales, business, and economics.
- Customers who frequently purchase from a business establish conventions that enable regular, sustained trade, which enables the business to create statistical models to improve production procedures (which alter the nature or form of goods or services) and supply chains (which changes the location or formalizes the changes of ownership or entitlement transactions).
<h3>What types of customers are there?</h3>
- 5 different consumer types
- New customers.
- Impulsive buyers.
- Angry customers.
- Persistent customers.
- Loyal customers.
Learn more about customers here:
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Answer: Public Relations
Explanation: The elements of a promotional marketing mix are the resources an organisation engages in its marketing promotion. They are:
Advertising, public relations, sales promotion, direct marketing and personal selling.
The above listed elements have there unique effect on the sales if an organisation.
Advertising is used to create an awareness of the product to the consumer using all forms of advertising such as radio jingle television advert, billboards etc.
Public relations is used to find out the effect of the products in the market and also to get feedbacks from consumer which will enable mgt to plan on ways to correct any issue observed.
Sales promotions are ways of giving to the consumers fee products as rewards for loyalty
Direct marketing is the use of marketing officers that will speak to consumers personally and try convincing them to try the products
Personal selling is the act of selling the products one on one to customers
