Question

Kraft Foods has established dedicated teams to focus on their business with many of their largest customers. With "Team Kroger," Kraft has combined with Nabisco selling organizations in order to bring more unique shopper insights to Kroger supermarkets. This helps Kroger understand their shoppers and customize their programs to grow even more. At the same time, Kraft has strengthened its
relationship with Kroger by gaining a better understanding of the supermarket's needs and how it can help support Kroger's business objectives concurrently with its own. Each Kraft sales team member is given a statement of his or her individual sales objectives, usually based on sales volume. This is called a(n):

a. sales lead

b. objective report

c. order forecast

d. account report

e. quot

Answer 1

Answer: quota

Explanation:

Since every Kraft sales team member is given a statement of his or her individual sales objectives, usually based on sales volume, then this is referred to as quota.

A quota refers to a statement of the sales objective of the salesperson which is based on the volume of sales sold and can sometimes consist of key accounts, repeat sales, and new accounts.