Answer:
Benefit
Explanation:
Benefit segmentation is dividing or spilt up the market grounded on the perceived advantage or benefit and value consumers perceive, that they will receive from the service or the product.
The person could segment the market grounded on the performance, quality, special features, customer service and other advantages.
Therefore, the fact that the some of the customers want the flavored water bottles and others want to have it with the added minerals, it provides an opportunity for the benefit segmentation.
Answer:
Statements "A" is true.
Explanation:
During a financial recession and a cynical domain, the yield spread between government securities and corporate securities could be higher than during great monetary occasions. This is because the grounds that during a recession, corporate securities would convey more hazard, (for example, higher default chance) than during great monetary occasions. To make up for this extra hazard, financial specialists would request more returns.
Answer: Follow up with a letter that documents the call and promotes goodwill.
Explanation: The given case, belongs to the public relations concept under which the company tries to interact better with their customers, so that the customers enjoy a healthy experience and the image of the company remains positive.
The proper way to address a complaint call is to follow up by giving a letter stating the explanation apologies, excuses shall not be mentioned and assurance should be provided that such action would not be taken in future.
Answer:
Objective-and-task method.
Explanation:
With the available information, objective-and-task method would be best for Luke to pursue to develop his communication program. Objective and task method is a marketing strategy that focuses on allocating an amount of money for its marketing or advertisement budget based on peculiarities and set objectives, instead of choosing an arbitrary amount of money.
The objective-and-task method is the most logical budget method, as an organization sets its promotional budget on what it wishes to achieve specifically, meaning it's goal oriented and not based on sales revenues.
Answer: The correct answer is "E. A system of shared values about what is important and beliefs about how the world works".
Explanation: It can be defined as the specific collection of norms and values that are shared by people and groups in an organization and that control the way they interact with each other within the organization and abroad. In the organizational culture are the informal and unwritten regulations that guide the daily behavior of the members of an organization, behaviors that may or may not be aligned with the purpose of the organization.
