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34kurt
3 years ago
13

Which of the following statements about market segmentation is true the logic of market segmentation is that seldom meet the nee

ds?
a. According to the model of market segmentation analysis,the process usually begins with deciding the segmentation strategy to be used.
b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.
c. The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
d. According to the model of market segmentation analysis,the process begins with designing the marketing mix strategy.
Business
1 answer:
emmasim [6.3K]3 years ago
4 0

Answer:

b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.

Explanation:

In the above stated statement, it is the truth about market segmentation due to the fact that, customers needs and wants differs. <em>In other to ensure that those are met through segmentation of goods and services, there is need for the segmentation strategy to be adopted by the market. Without this segmentation strategy, their be conflicts between the needs and wants of the customers which would lead to not meeting their expectation.</em>

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They also talk about sequential development stages with age that cause emergence of certain skills in all individuals. They also talk about various theories such as cognitive theory, developmental theory, Psychoanalytic Theories, Abnormal Behavior vs. Differences etc.

Explanation:

Intellectual scholar discuss the issues of development​ as something arising out of differences between the nature and nurturing given to an individual. They also talk about relative importance of early experiences versus experiences occurring at a  later stage  in life.

They also talk about sequential development stages with age that cause emergence of certain skills in all individuals. They also talk about various theories such as cognitive theory, developmental theory, Psychoanalytic Theories, Abnormal Behavior vs. Differences etc.

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