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aleksandr82 [10.1K]
2 years ago
8

​GEICO, the​ number-two auto insurer with ​$15 billion in revenue last​ year, spent ​$0.8 billion on advertising that year and p

lans to continue spending the same percentage of sales on advertising next year. The average​ advertising-to-sales ratio for the insurance industry is 0.3 percent of sales. If GEICO projects ​$19 billion in sales next​ year, using the​ percentage-of-sales method of advertising​ budgeting, how much will the company budget for advertising if basing it on projected​ sales?
Business
1 answer:
Oduvanchick [21]2 years ago
3 0

Answer:

 $1.01 billion

Explanation:

The computation of the amount for advertising based on projected sales is shown below:

= Advertising expense ÷ sales × projected sales in next year

= $0.8 billion ÷ $15 billion × $19 billion

=  $1.01 billion

First we find out the advertise to sales ratio after than we multiplied it with the projected sales in next year  in order to find out the advertising based on projected sales

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Answer:

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2 years ago
How does a command economy differ from a mixed market economy?
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A

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3 years ago
Common cash fraud techniques: Kiting: deliberate floating of fund between two or more bank accounts to cover the stolen from ano
soldier1979 [14.2K]

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Explanation:

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Consider a stock with current year dividend equal to $2.00 per share. You believe the dividend will grow 15% per year for 10 yea
goblinko [34]

Answer:

a. Fair price of the stock = $79.82

b. The expected return is 7.29%

Explanation:

a. What is the fair price of the stock?

Note: See the attached file for the calculation of present values (PV) of dividends for year 1 to 10.

From the attached excel file, we have:

Previous year dividend in year 1 = Current year dividend = $2

Total of dividends from year 1 to year 10 = $25.74793130208810

Year 10 dividend = $8.09111547141582

Therefore, we have:

Year 11 dividend = Year 10 dividend * (100% + Dividend growth rate in year 11) = $8.09111547141582 * (100% + 4%) = $8.41476009027245

Share price at year 10 = Year 11 dividend / (Required equity rate of return - Perpetual dividend growth rate) = $8.41476009027245 / (10% - 4%) = $140.246001504541

PV of share price at year 10 = Price at year 10 / (100% + required equity rate of return)^Number of years = $140.246001504541 / (100% + 10%)^10 = $54.0709047493998

Therefore, we have:

Fair price of the stock = Total of dividends from year 1 to year 10 + PV of share price at year 10 = $25.74793130208810 + $54.0709047493998 = $79.82

b. Assuming the market price of the stock is $70, what is the expected return?

This can be calculated using the dividend discount model formula as follows:

P = D1 / (r - g) ............................ (1)

Where,

P = Market price of the stock = $70

D1 = Next dividend = Current dividend * (100% + Dividend growth rate in perpetuity) = $2 * (100% + 4%) = $2.30

r = Expected return = ?

g = Dividend growth rate in perpetuity = 4%, or 0.04

Substituting the values into equation (1) and solve for r, we have:

70 = 2.30 / (r - 0.04)

70(r - 0.04) = 2.30

70r - 2.80 = 2.30

70r = 2.30 + 2.80

70r = 5.10

r = 5.10 / 70

r = 0.0729, or 7.29%

Therefore, the expected return is 7.29%.

Download xlsx
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