Alternative evaluation is what Marketers
characteristic the way the consumer make information to arrive at brand choices
as alternative evaluation. After buying
a product, the consumer will be satisfied or dissatisfied and will engage in post
purchase behaviour. The relationship between the consumer's expectations and
the product's perceived performance determines whether the buyer is satisfied
or dissatisfied with a purchase.
Answer:
The correct answer is a. Theory of planned action.
Explanation:
The theory of planned behavior was developed in 1985, based on the Theory of Reasoned Action. This theory contains five variables that include behavior, intention, attitude, subjective norm and control of perceived behavior.
Unlike the theory of reasoned action, the control of perceived behavior is added to the theory of planned behavior, which refers to a person's perceptions of the presence or absence of resources and opportunities required, however, this element it is not presented in the theory of reasoned action, and the theory of planned behavior has proven to be superior to the theory of reasoned action for predicting behavior.
Answer:
C)
Explanation:
Based on the information provided within the question in this case Rochelle does not have a claim for sexual harassment because her claim would be based on one isolated incident that is not serious enough to warrant undue concern. This is the case since Henry has not made a single advancement towards Rochelle since she declined his date.
Answer: Lead generation
Explanation: In simple words, lead generation refers to the process under which an entity tries to make their potential customers interested in their product for the first time. It can also be seen as the initiating step in building the customer base.
In the given case, the Texas department is trying to attract tourists to visit their state. It is the first time they are trying to do so by inviting the readers of magazines.
Hence from the above we can conclude that the primary purpose of their ad was lead generation.
Answer:
The answer is cost accounting system.
Explanation:
Cost accounting is a tool that allows you to estimate the actual price of the products, which allows you to establish a profit margin for each unit sold. Depending on the activity of the company, several techniques are used such as production costing, process costing, standard costing, absorption costing, etc.
