Question

Victor Lorenz realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to

Answer 1

Available Options Are:

A) weigh the various options that have come to light.

B) make a choice.

C) acknowledge that a problem exists.

D) look for information that may include brand names and product characteristics.

E) acquire the car.

Answer:

Option A. Weigh the various options that have come to light

Explanation:

Victor Lorenz is in the phase of option analysis which is weighing each available options to find the best option and opt it. The customer analyzes the features, capabilities, financial and non financial implications of the product and then take decision to choose the right one. Usually knowledgeable customers have this attitude and their choices are far much better as they research for better options to opt.