Marketing is a vital process for entrepreneurs because no venture can become established and grow without a customer market. The process of acquiring and retaining customers is at the core of marketing.
Further, marketing provides an effective vehicle for achieving entrepreneurship within the corporation. As some have argued, marketing is the home for the entrepreneurial process. As a process, a firm's entrepreneurial orientation has three key dimensions: innovativeness, risk taking, and proactiveness.
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F,c,because those are the really the things you look for in a John
Explanation:
she will only spend according to what the shopkeeper says
Answer: b. Core competencies
Explanation: A company's core competencies are the characteristics of the company that makes them stand out from competition. In other words, they are combination of multiple resources, knowledge, expertise and skills that differentiates them in the marketplace thereby forming a basis for competitiveness.
To be classified as a core competency, the activity must provide superior value or benefits to the end-user, should be difficult to replicate or imitate by a competitor and sometimes rare.
