Product positioning is the process of deciding and communicating how you want your market to think and feel about your product
Answer:
Option D is false
Explanation:
EVC is not the same thing as willingness to pay because EVC is a measure of the value the product produces for a particular customer but doesn't have any effect on it's customers ability to pay for the estimated value.
Answer:
The payback period of the investment is 6.5 years
Explanation:
1. In order to calculate the payback period of the investment we would have to make the following calculation:
payback period of the investment=Year before full recovery+(Unrecovered cost at the start/cash flow during the year
)
payback period of the investment=6+ ($23,000−$20,500)
/$5,000
payback period of the investment=6.5 Years
The payback period of the investment is 6.5 years
Answer:
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One of the example of the commodities in which the sellers have little choice in setting selling price is books
In selling a books, all the price is usually arranged by the publisher and manufacturer and the seller could not really set the selling prices unless they have enough resource to self-publish