Question

How does inbound marketing differ from outbound marketing?

Answer 1

Answer: Inbound marketing is primarily a byproduct of new media, while outbound marketing strategies are considered the more traditional approach.

Explanation:

Inbound marketing involves creating content that will stoke an interest in people such that they want to find out more about the brand that is creating such good content. It is mostly done on the internet such as social media sites, blogging sites and media streaming sites. The internet is an example of new media so inbound marketing can be said to utilize new media.

Outbound marketing on the other hand aims to show people the products and services that the company makes without having to lure them in. It therefore uses traditional approaches such as advertising and other marketing methods such as promotions and sample tasting.