1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
muminat
3 years ago
9

For a marketing research study to have validity, it must _____. A assure survey respondents that all results are confidential B

be conducted by a reputable marketing research firm C be conducted to resolve an identified problem D actually measure what it sets out to measure
Advanced Placement (AP)
1 answer:
egoroff_w [7]3 years ago
6 0

For a marketing research study to have validity, it must actually measure what it sets out to measure.

Explanation:

When it comes to research, we need to make sure that the measures we are using are reliable and valid.

Reliability refers to consistency across time, items, and researchers. Validity refers to what degree the results of the research reflect what they are intended to reflect (if the research actually measures what it has set out to measure). There are three main types of validity:

  • face validity - the extent to which the research actually measures what it's supposed to measure;
  • content validity - the extent to which a measure represents all aspects of the researched phenomenon;
  • criterion validity - whether the results of the research correlate with other variables they are expected to be correlated with and not correlated with variables they are not expected to be correlated with.

Learn more about the use of databases in research: brainly.com/question/2735192

#LearnWithBrainly

You might be interested in
Who rules over an autocratic goverment
almond37 [142]
An individual. An autocratic govt is a govt in which one person has absolute power and authority
7 0
3 years ago
Read 2 more answers
The criminal conduct was “unwanted touching” of the child’s breast. The appeals court affirmed the sentence, holding that it was
Zigmanuir [339]
No because it is considerde a crime
8 0
3 years ago
Of what did the Franciscans take a vow?
Troyanec [42]

Answer:

Franciscans take the vows of poverty, chastity, and obedience.

Obedience is the vow to obey the will of God in the service of the community, the Church, and the self.

4 0
3 years ago
A state government is attempting to reduce the digital divide. Which of the following activities has the greatest potential to c
Vinvika [58]

Answer:

Option C

Explanation:

Digital divide basically increase the difference between the people who use and have technology and technology products with people who neither use technology nor they have technology products.

Options C is the only choice which indicate no substantial contribution of government in the making any change in the digital divide.  

Hence, option C is the right answer

6 0
2 years ago
Imagine you marry and your spouse earns $50,000 per year. You will be filing your taxes together. Does this change your opinion
Rina8888 [55]

Answer:

Imagine you marry and your spouse earns $50,000 per year. You will be filing your taxes together. Does this change your opinion of the proposed tax plans? Explain your response.

Explanation:

4 0
3 years ago
Other questions:
  • The Ring of Fire is where many volcanoes occur because the _____ plate is subducted in nearly every region.
    10·1 answer
  • This country is most likely where on the demographic transition model? (3 points)
    15·1 answer
  • Oye Anthony, ¿estás ahí Hru?<br> Translated:Hey Anthony, are u there hru?
    11·2 answers
  • Which of the following is a good example of community service?
    7·2 answers
  • Kristi has been training as a ballet dancer since she was very young. When Kristi’s car is hit by another motorist, she is diagn
    6·1 answer
  • High school is secondary school
    13·1 answer
  • Do students that are planning to apply to an early college high school need to pass an SAT/ACT to get in?
    10·2 answers
  • Plant cells have a large central vacuole that holds water and can swell, which then results in other cell organelles being pushe
    14·2 answers
  • This is a wave. What two senses use waves?<br>​
    14·1 answer
  • (QUICKKK 50 POINT HELP ASAP PLEASE) Summarize your second NASA spinoff technology in the answer space. -EARTH SCIENCE
    7·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!