Answer:
Brand recognition.
Explanation:
Marketing mix can be defined as the choices about product attributes, pricing, distribution, and communication strategy that a company blends and offer its targeted markets so as to produce a desired response.
Generally, a marketing mix is made up of the four (4) Ps;
1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.
2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.
3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.
4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc.
Brand recognition is also known as brand awareness and it can be defined as the ability of the consumer (customer) of a particular brand to identify their unique characteristics or qualities with respect to other rival brands.
Hence, NASCAR fans demonstrate brand recognition when they list the sponsors featured on the car or clothing of their favorite driver.
