The use of an "iconic logo" is important for a company because <u><em>it allows the customers to have a connection with the company's brand.</em></u> The<em> logo</em> is a<em> distinctive feature</em> that functions as a tool for branding the company. Since it is used to represent the company's identity, it should be deliberately planned.
An effective logo can be easily recognized by people. It has the potential to attract new customers, thereby<em><u> increasing the brand's accessibility to different kinds of audiences. </u></em>
