What marketing strategy decisions do marketers have with product lines?

1 answer:

5 0

Product marketers must decide what products will be offered (i.e., the breadth and depth of the product line ). The product line breadth is one of the four dimensions associated with a company's product mix.

You might be interested in

Universal Travel Inc. borrowed $497,000 on November 1, 2018, and signed a 12-month note bearing interest at 4%. Interest is paya

never [62]

Answer:

Dec 31, 2018

Interest expense 3313.33 Dr

Interest Payable 3313.33 Cr

Explanation:

The note interest is payable at an annual rate of 4%. The interest will be paid at maturity however, an adjusting entry will be made on December 31, 2018 following the accrual basis of accounting to record the interest expense that relates to the period from November to December of 2018. The interest expense will be debited and as the interest will be paid at maturity, interest payable will be credited.

Interest expense = 497000 * 0.04 * 2/12 = $3313.33

7 0

3 years ago

A business ____ is the way a company operates to generate revenues and remain a viable entity.

antoniya [11.8K]

I think the missing word is Plan but I'm not sure.

7 0

3 years ago

Which of the following is true of the maturity stage of the product life cycle?a) Harvesting is a strategy that is widely used b

Digiron [165]

Answer:

d) Sales increase at a decreasing rate as fewer new buyers enter the market.

Explanation:

The life cycle has four stages - introduction, growth, maturity and decline. While some products may stay in a prolonged maturity state, all products eventually phase out of the market due to several factors including saturation, increased competition, decreased demand and dropping sales

8 0

2 years ago

Why is it important for businesses to understand the role of economics?

MrRa [10]

Answer:

Business economics often handles the analysis of various costs that business firms incur. Every business always desires to minimize their costs and maximize its profits by embracing different economies of scale. Nonetheless, the firms fail to determine exact costs that are involved in the production process.

6 0

3 years ago

Vintage Baskets had the following department data: Work in process, physical units, August 1 8,000 Completed and transferred out

sp2606 [1]

Answer:

Equivalent units in the month of August using weighted average = 67,000

Explanation:

Using the weighted average method we have,

Opening equivalent units for material = 8,000 as materials are added in the beginning of the process.

Completed and transferred = 69,000

Out of which 8,000 were from opening

Therefore equivalent units = 69,000 - 8,000 = 61,000

Closing inventory = 6,000 again this will also be 100 % complete for materials as the material is added in beginning.

Total equivalent units in the month of August using weighted average = 61,000 + 6,000 = 67,000

6 0

2 years ago