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3 years ago

What marketing strategy decisions do marketers have with product lines?

1 answer:

5 0

Product marketers must decide what products will be offered (i.e., the breadth and depth of the product line ). The product line breadth is one of the four dimensions associated with a company's product mix.

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Which of the following choices is NOT one of the reasons cost-plus pricing is so popular? a) It captures the full price that cus

mylen [45]

Answer: a) It captures the full price that customers might be willing to pay for a product.

Explanation:

The cost-plus pricing method involves using the total cost to come up with a selling price by simply adding a markup that the company would like as profit to the total cost of the product per unit and then selling it at that price.

It is easy to justify to stakeholders, simplifies pricing processes and is quite easy to measure or estimate.

It however does not capture how much a customer may be willing to pay for for a good as it is based on the company's expenses and preferred profit.

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4 years ago

Castle brew inc., a leading multinational beverage manufacturing company, coordinates with waste yard inc., a waste management c

Jlenok [28]

In this scenario, castle brew inc. is practicing <span>sustainable supply chain management
Sustainable supply chain management refers to company's way to manage logistics in term of Waste, risk, and environmental cost, so there will be enough profit allocation that being done in order to preserve the environment</span>

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3 years ago

If you receive 10 units of utility from consuming one cup of coffee and 16 units of utility from consuming two cups of coffee, w

Sauron [17]

Answer:

Explanation:

7 0

3 years ago

True or False: When economic profit is zero, producers do not have any incentive to deviate from the current line of production.

Sladkaya [172]

Answer:

1. True

2. True

3. True

Explanation:

1. Economic profit is the explicit and implicit costs are subtracted from total revenues. After deducting all the costs from revenue, if we get the zero economic profit, the producers do not get enough chance to have much incentive from the current line of production, or they cannot deviate it from the production level. That is why it is the correct answer.

2. It is true statement. An example can easily show why the statement is true.

Quantity Per unit revenue Total revenue Marginal Revenue $TR_{2} - TR_{1}$

0 0 0 -

1 4 4 (4 - 0) = 4

2 4 8 (8 - 4) = 4

3 4 12 (12 - 8) = 4

4 4 16 (16 - 12) = 4

So, the statement under perfect competition is true.

3. The statement is true. The shutdown price in the short-run is that the average variable cost is higher than the price per unit. When the average variable cost is higher than the price per unit, it is a competitive firm's minimum supply price in the short-run. It can happen due to the entrance of the new competitors in the entire market.

7 0

3 years ago

Laurie owns land that serves as security for a $60,000 mortgage. Her basis in the land is $20,000 and the fair market value is $

Snowcat [4.5K]

Answer:

D. Both a and b.

Explanation:

Laurie has land of $60,000 as mortgage. Her basis in the land is $20,000 which means she can recognize the income of $40,000 as a gain on transfer. The fair market value of land is $50,000, the amount of discharge of indebtness is $60,000 which is the amount of mortgage.

6 0

3 years ago