<h2><em>Ten ways to keep ahead of the competition</em></h2>
<em>Know the competition. Find out who your competitors are, what they are offering, and what their strengths and weaknesses are. ...</em>
<em>Know your customers. ...</em>
<em>Differentiate. ...</em>
<em>Step up your marketing. ...</em>
<em>Update your image. ...</em>
<em>Look after your existing customers. ...</em>
<em>Target new markets. ...</em>
<em>Expand your offer.</em>