The difference between the peripheral and central routes to persuasion is that the peripheral route involves less cognitive elaboration than the central route.
Persuasion is a method that is normally used to influence someone. Peripheral is a method that is normally used when people being targeted have no interest or rather have less interest in a topic. Here someone depends on features like moods and other kinds of impressions. Since people have less motivation and the ability to digest a piece of information then they will use mental shortcuts .
A central route is normally a logical approach whereby data and facts are used to convince people. The central route needs the audience to strive to process what is being given to them and decode the message. This persuasion helps an audience to believe what they are being told, because of the techniques used.
The correct choice is c. The peripheral route involves less cognitive elaboration than the central route.
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Answer:
Rana Bahadur Shah, King of Nepal (Nepali: रण बहादुर शाह) (1775–1806) was the King of Nepal from 1777 to 1799. In 1777, he succeeded to the throne after the death of his father, King Pratap Singh Shah. He ruled under the regencies of his mother, Queen Rajendra Rajya Lakshmi Devi (died on 13 July 1785 from tuberculosis), and then of his uncle, Bahadur Shah. During this time, the kingdom expanded by conquest to include the Garhwal and Kumaon regions, now part of India. He sent his uncle Bahadur Shah to jail, who later died in jail.
