Triarch and Thoulos compete in the fast-fashion clothing business. The consumers’ net perceived benefit as a function of product
quality (q) and price (p) in this market is described by the equation below:
Customer’s Net Benefit (CNB)= 100q/p^2
a. Find the combinations of price and quality that give Triarch’s customers a net perceived benefit of 2 and represent them graphically in a Value Map.
b. Triarch sets its quality for a top equal to £12 and its price equal to £20. If Thoulos sets its price equal to £15, how much does it need to set its quality in order to generate more perceived benefit to customers than Triarch?
1 answer:
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