A witness testimony would be direct evidence. Hope you found that helpful :)
Dole's marketing tactic is the Concept Review.All promotion movements are planned to inform, encourage, or remind consumers about a product, category, or company. Advertisements can be used to excite request for a certain category or industry, or for a definite brand, item, or firm. To establish an effective campaign, the firm desires to classify its target market, set advertising concepts, describe its product, assess and select media, produce the ad, and evaluate the ad's impact.
