Answer:
The consumer's level of involvement can lead to two types of buying decisions: limited problem solving or extended problem solving
Explanation:
limited problem solving:
It is a problem solving process in which customer is only willing to put very little effort to make a purchase decision in order to fulfill his want or need. Purchaser uses simple decision rules for reaching a a purchase decision with minimal research done. He is not much concerned about the best solution and has limited resources and time for searching information and assessing each alternative thoroughly.
For example: you need a new pair of joggers for gym. You are already have an idea about joggers and know about new available materials and attributes. So you might do a bit research online and come to a decision comparatively quickly. You might consider your favorite outlet instead of searching for the joggers at every outlet. So you take buying decision limiting involvement in this process.
extended problem solving
In this process the costumer attempts to collect as much information as possible, and thoroughly assess and evaluate product alternatives. So in this situation buyer don't have much idea about the product brands, attributes and characteristics to access the product. Purchaser will research, differentiate and put a lot of effort for taking best buying decision that will fulfill his needs. prior to purchasing the product, he might visit various outlets, research online, search for reviews and suggestions, take information from outlet staff. about the product Marketer should provide with such information to customer.
For example high value items like car, a house etc. Such items are not purchased often so the consumer will invest a lot of time in research and comparison in order to take the best decision.
Answer:
Market Attribute – Introduction stage - Low sales
Market Attribute – Growth stage - Opportunities increase
Market Attribute – Maturity stage - Intense competition
Market Attribute – Decline stage - Niche segment
Consumer Types – Introduction stage - Sylvie
Consumer Types – Maturity stage - Winnie
Consumer Types – Decline stage - Francine
Answer:
The need for organisations (which may be governmental or non-governmental) to improve the condition of living of people and protect their environment whilst they pursue increased profitability has been termed
The Triple Bottomline.
It is also referred to by economists as the 3P - People, Planet and Profit.
It speaks to the fact that other than the usual making financial success the sole metric of measurement by which organisations are evaluated, their impact on people and the environment should be considered as well.
In simple terms, a firm should be termed more successful than others if it's activities besides being profitable also impacts positively on people and protects if not improves the environment.
Cheers!
Answer:
The ABC overhead for a Deluxe kayak will be $170.93
Explanation:
We are going to divide the overhead cost over the cost driver of each activity.
![\left[\begin{array}{cccc}-&Overhead&Total&Rate\\fabric&246,000&10,000&24.6\\assembly&144,000&32,000&4.5\\setup&110,000&15&7,333.33\\\end{array}\right]](https://tex.z-dn.net/?f=%5Cleft%5B%5Cbegin%7Barray%7D%7Bcccc%7D-%26Overhead%26Total%26Rate%5C%5Cfabric%26246%2C000%2610%2C000%2624.6%5C%5Cassembly%26144%2C000%2632%2C000%264.5%5C%5Csetup%26110%2C000%2615%267%2C333.33%5C%5C%5Cend%7Barray%7D%5Cright%5D)
Now we apply the rate to Deluxe Kayak:
![\left[\begin{array}{cccc}-&Rate&Deluxe&Overhead\\fabric&24.6&10,000&246,000\\assembly&4.5&24,000&108,000\\setup&7,333.33&10&73,333.33\\Total&-&-&427,333.33\\\end{array}\right]](https://tex.z-dn.net/?f=%5Cleft%5B%5Cbegin%7Barray%7D%7Bcccc%7D-%26Rate%26Deluxe%26Overhead%5C%5Cfabric%2624.6%2610%2C000%26246%2C000%5C%5Cassembly%264.5%2624%2C000%26108%2C000%5C%5Csetup%267%2C333.33%2610%2673%2C333.33%5C%5CTotal%26-%26-%26427%2C333.33%5C%5C%5Cend%7Barray%7D%5Cright%5D)
Finally we divide the overhead for Deluxe between the units produced
427,333.33/ 2,500 = 170.933 = 170.93
