What is the passage? or where is it?
I am guessing on this, but I think that the answer is the body.
Answer:
The Department of Education's literacy campaign uses several techniques to persuade a broad audience that strong reading skills are beneficial.
Explanation:
I believe that this is the best thesis statement as it is concise, coherent and gives you room for various sub-topics in the essay. I would reccomend mixing this and the first thesis statement in your question, by using higher modality in this thesis. : )
