Marketers must weigh carefully the costs of additional information against the benefit resulting from it.
What are marketers?
A marketer is a person who advertises an organization's products and services. They identify the tactics that can increase sales and revenue while making sure that these tactics are in line with consumer demands and market demands.
Therefore,
Marketers must weigh carefully the costs of additional information against the benefit resulting from it.
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Question Completion with Options:
O sticking closely with the existing business lineup and pursuing opportunities that those businesses present.
O Divesting certain businesses and retrenching to a narrower base of business operations.
O Widening the company's business scope by making new acquisitions in new industries.
Answer:
The broad categories of action for crafting strategic moves to improve a diversified company's overall performance are:
O sticking closely with the existing business lineup and pursuing opportunities that those businesses present.
O Divesting certain businesses and retrenching to a narrower base of business operations.
O Widening the company's business scope by making new acquisitions in new industries.
Explanation:
In addition to pursuing existing business opportunities, a diversified company can increase its performance indexes by divesting itself of certain unprofitable lines of business or slow-growth businesses and focusing its resources on cash cows and stars. The pursuit of stars will lead it to make new acquisitions in relatively new industries in order to remain attractive to investors, otherwise, it runs the risk of growing into extinction like the historical dinosaur.
Answer:
The supervisors represent the company on a day-to-day basis.
Explanation:
Craig said that the supervisors take employee relations as part of their jobs.
The option that buttresses this is that supervisors represent the company on a day-to-day basis. Meaning the supervisors as owners of the company, and as if they have a stake. Supervisors taking ownership presupposes they perform tasks like handling employee relations to ensure the business and the employee work harmoniously.