Assume that Wal-Mart Stores, Inc. has decided to surface and maintain for 10 years a vacant lot next to one of its stores to ser
ve as a parking lot for customers. Management is considering the following bids involving two different qualities of surfacing for a parking area of 12,000 square yards. Bid A: A surface that costs $5.75 per square yard to install. This surface will have to be replaced at the end of 5 years. The annual maintenance cost on this surface is estimated at 25 cents per square yard for each year except the last year of its service. The replacement surface will be similar to the initial surface.
Bid B: A surface that costs $10.50 per square yard to install. This surface has a probable useful life of 10 years and will require annual maintenance in each year except the last year, at an estimated cost of 9 cents per square yard.
Required:
Prepare computations showing which bid should be accepted by Wal-Mart. You may assume that the cost of capital is 9%, that the annual maintenance expenditures are incurred at the end of each year, and that prices are not expected to change during the next 10 years.
Based on the scenario being described within the question it can be said that Sylvania was using cooperative advertising to promote its products. This refers to when a retailer/wholesaler and a manufacturer share the costs for locally placed advertisements. Such as Sylvania is doing by paying 50% of the advertisement, mainly because it also benefits them to place their sample advertisements as well.
Supply is the economic term that describes the amount of a product that firms as willing to sell at different price levels. The price of the product plays a major role in determining the quantity of supply. As per the law of supply, the higher the price, the higher the quantity firms will be willing to supply.
Although the price affects supply, several other such as the price of related goods, cost of inputs, production technology, and government factors influence supply. Supply can be associated with a specific price, or all possible prices, as illustrated in a supply curve.
There is an explanation of why the social media is so important today in the terms of communication regarding the marketing strategy in the companies below.
Explanation:
To begin with, nowadays the with the use of internet and more importantly the social media the companies have to adapt their strategy of communication according to the marketing theory in order to reach to the target audience who are the ones that will provide them with all of their primary profits when they sell. So that is why that social media has become one of the base aspects in which the company has to develop itself and try to to get better at it so that they could approach the consumers with that media of communication that is truly quite effective with the young consumers in the present time. Therefore that the social media reflects the most of the proper communication with the younger consumers nowadays, because it is a fundamental use of every day life for them.