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ehidna [41]
4 years ago
8

Southwest Airlines and Carnival Cruises collaborated to market "fly and cruise" specials from major cities to Carnival's ports i

n New Orleans, Galveston and Miami. The collaboration enabled both firms to share the cost of the campaign. This strategy is known as:a. cross-promotionb. cooperative advertisingc. comparative advertisingd. interactive advertising
Business
1 answer:
zheka24 [161]4 years ago
4 0

Answer: Cross-promotion

Explanation:

Southwest airlines and Carnival cruises are engaged in a Cross-promotion, where the both companies services are used to promote to other.

Cross-promotion simply is a business concept, whereby a product/service is used to promote another product/service. An example is a soft drink production company promoting the consumption of their soft-drink products with snacks produced by a particular popular fast-food restaurant.

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