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ehidna [41]
4 years ago
8

Southwest Airlines and Carnival Cruises collaborated to market "fly and cruise" specials from major cities to Carnival's ports i

n New Orleans, Galveston and Miami. The collaboration enabled both firms to share the cost of the campaign. This strategy is known as:a. cross-promotionb. cooperative advertisingc. comparative advertisingd. interactive advertising
Business
1 answer:
zheka24 [161]4 years ago
4 0

Answer: Cross-promotion

Explanation:

Southwest airlines and Carnival cruises are engaged in a Cross-promotion, where the both companies services are used to promote to other.

Cross-promotion simply is a business concept, whereby a product/service is used to promote another product/service. An example is a soft drink production company promoting the consumption of their soft-drink products with snacks produced by a particular popular fast-food restaurant.

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Activity based costing _____________
Ilia_Sergeevich [38]

Answer:

1. groups costs into meaningful buckets that are then distributed based on the activity or product they support.

Explanation:

Activity based costing basically categorizes various overheads into different activities, that leads to charge of overheads based on different activities.

In this manner overheads that shall be charged on some standard products based on the activities involved is charged accordingly, and not based on standard overhead allocation rate.

Basically the overheads are divided into various activities and then distributed  to each product based on the volume of activity in the manufacturing process of such activity.

7 0
3 years ago
Eugene agrees to finish painting Hazel’s house within two weeks of the time they agree to in the contract. A week in, Eugene rea
Yanka [14]

Answer:

Yes, Hazel needs to pay extra $700

Explanation:

As per pre-existing duty rule, a person is obligated to perform his duty at the consideration agreed upon initially. Any modification to the contract is void.

Exceptions to this rule:

  • As per new contract, if the person undertaking his duty hires another person to perform the work so as to complete it in time, then modifications are valid and enforceable.
  • Modifications are valid in case of unforeseen contingencies like war, recession, change in economic conditions and strikes.

In this case, Hazel agreed to pay $700 extra. Under pre-existing duty rule, she is not required to pay Eugene extra $700 but since Eugene took additional help exception to the rule applies and Hazel is obligated to pay $700 extra.

6 0
3 years ago
Read 2 more answers
The petty cash fund has a current balance of​ $200. based on activity in the​ fund, it is determined that the balance needs to b
notka56 [123]

Cash account will change

3 0
3 years ago
Read 2 more answers
The Matthews want to split their refund between savings and checking accounts. How is this accomplished, if possible?
konstantin123 [22]

Answer:

By completing form 8888 from tax application

Explanation:

When applying for tax refund, you can transfer your amount into 2 or 3 separate accounts. If you want to split your refund then you need to complete form 8888 and attach it with tax return. This form tells IRS, in which accounts and how much you want to deposit through refund.

5 0
3 years ago
The risk-free rate is 6% and the expected rate of return on the market portfolio is 13%. a. Calculate the required rate of retur
defon

Answer:

The required rate of return is r = 0.1475 or 14.75%

Explanation:

The required rate of return is the minimum return that investors demand/expect on a stock based on the systematic risk of the stock as given by the beta. The expected or required rate of return on a stock can be calculated using the CAPM equation.

The equation is,

r = rRF + Beta * (rM - rRF)

Where,

  • rRF is the risk free rate
  • rM is the return on market

r = 0.06 + 1.25 * (0.13 - 0.06)

r = 0.1475 or 14.75%

7 0
3 years ago
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