Question

One reason demographic variables are the most popular bases for segmenting customer groups is because they ________. Group of answer choices involve fewer attributes to consider create more easily accessible segments create smaller segments are easier to measure than other variables do not involve stereotypes

Answer 1

Demographic factors are the most one of the mose used bases for separating or segmenting consumer group. One reason demographic variables are the most popular bases for segmenting customer groups is because are easier to measure than other variables.

Demographics variables often helps consumer needs, wants, and usage rates often to differ. These factors easier to measure than other type of variables.

The segmentation of variable divides the market into smaller means with the use of demographic factors. these factors used are age, gender, and income.

Conclusively, customer segmentation method used is very easy to get through census data, analytics software, consumer forecast etc.

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