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zhannawk [14.2K]
3 years ago
11

Companies use lots of different strategies to market their products. Many companies have found that supporting relevant charitie

s is one way to do this. Some companies, for example, pledge to donate proceeds to cancer research. But what if the companies in question only donate 1% of their proceeds? Is it still ethical for them to take credit for supporting a charity if they are donating just pennies of each purchase? Consumer dollars may be better spent donating directly to the charity in question, instead of buying the product. What do you think? Are these companies exploiting a disease for profit, or simply using a smart marketing strategy?
please help!
Business
1 answer:
Mrac [35]3 years ago
3 0

Supporting relevant charities is a strategic way for companies to market their products.

If the companies in question donate only 1% of their profits, this is not an unethical attitude, as companies are profitable entities, and charity is a way of:

  • Demonstrate social responsibility to your stakeholders.

Another issue is that regardless of whether the company donates part of its profits to a charity, people will continue to consume its products and services.

Through the marketing behind organizational charity, the consumer's perception of the company will increase and generate more sales, and consequently more help to an institution.

Social responsibility in a company generates:

  • Value
  • Loyalty
  • Positioning
  • profitability

Therefore it is considered a smart marketing strategy.

Learn more here:

brainly.com/question/18855653

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= 0.141792  ÷ 0.858208

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<span>When a firm doubles its inputs and finds that its output has more than doubled, this is known as economies of scale. When a business has reached economies of scale, that means there is an equal amount saved in costs by increasing the production amount. The more you produce the lower the cost is to produce those items and the more amounts of items you have to sell. 

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A company uses the percent of sales method to determine its bad debts expense. At the end of the current year, the company's una
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