Supporting relevant charities is a strategic way for companies to market their products.
If the companies in question donate only 1% of their profits, this is not an unethical attitude, as companies are profitable entities, and charity is a way of:
- Demonstrate social responsibility to your stakeholders.
Another issue is that regardless of whether the company donates part of its profits to a charity, people will continue to consume its products and services.
Through the marketing behind organizational charity, the consumer's perception of the company will increase and generate more sales, and consequently more help to an institution.
Social responsibility in a company generates:
- Value
- Loyalty
- Positioning
- profitability
Therefore it is considered a smart marketing strategy.
Learn more here:
brainly.com/question/18855653