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PtichkaEL [24]
2 years ago
5

one of the tools available for measuring brand equity was developed by young & rubicam. it is called the brand asset valuato

r. which four consumer perspective dimensions does it use to evaluate a brand’s equity?
Business
1 answer:
ra1l [238]2 years ago
4 0

Answer: esteem, differentiation, relevance, knowledge

Explanation:

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3 years ago
Elton used a decision rule that says, "only buy well-known brand names" when selecting a television set. he did not look at pric
anzhelika [568]

Answer: C) noncompensatory rule

Explanation:

The non-compensatory rule is used to describe a situation where a person does not believe that the good traits of a product in one area will compensate for perceived bad traits in another area.

For Elton, the good trait is well known brand names and the bad trait is brand names that are not well known. Even if for the brand that is not well known, the price is lower, the discount is higher or the store is well known, these still will not be enough to compensate for the bad trait of not being well known.  

3 0
3 years ago
Echo Sound Company just began business and made the following four inventory purchases in June: June 1 150 units $ 780 June 10 2
blsea [12.9K]

Answer:

The correct answer is A.

Explanation:

Giving the following information:

June 1: $780/150 units= $5.2 per unit

June 10: $1,170/200 units= $5.85 per unit

June 15: $1,260/200= $6.3 per unit

June 28: $990/150= $6.6 per units

A physical count of merchandise inventory on June 30 reveals that there are 210 units on hand.

Units sold= total units - ending inventory

Units sold= (150 + 200 + 200 + 150) - 210= 490 units

<u>The method with the lowest cost of goods sold will have the highest income:</u>

FIFO (first-in, first-out):

COGS= 150*5.2 + 200*5.85 + 140*6.3= $2,832

LIFO /last-in, first-out)

COGS= 150*6.6 + 200*6.3 + 140*5.85= $3,069

Weighted-average:

Weighted-average price= (5.2 + 5.85 + 6.3 + 6.6)/4= 5.99

COGS= 490*5.99= $2,935.1

The inventory method that will provide the highest gross profit is FIFO.

4 0
3 years ago
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