The above statement is FALSE.
<span>Consideration of the firm's overall objectives MUST BE DONE because it influences the final selection of a target market segment.
Target market segment is a strategy that outlines how and what will the business do to reach its intended customers. This is a strategy that will fulfill the company's short term goals as well as have a great impact on the firm's long term overall objectives as a business or company. </span>
Answer:False
Explanation: fixed man OH isn't included in the calculation for unit product cost
Answer:
Financial Need - <u>Josie created an FSA ID and completed a long application form online. The form asked for a lot of financial details about Josie and her family.</u>
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FAFSA - <u>Kunal recently learned that he is going to receive a student loan. Now he needs to attend a session which he will learn how the loan process works, as well as his responsibilities.</u>
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Entrance Counseling - <u>Megan is planning to pursue an undergraduate degree in chemistry. But since her father lost his job five years ago, the family had been unable to save up enough for Megan's education.</u>
<span>IT ALLOWS FOR PERSONALIZATION OF THE MESSAGE. The use of mass media advertising is attempting to reach out to everybody in the hopes that some people will be interested enough to reply to the offer or pursue additional information. There may only be one person out of a thousand that actually respond or follow up for additional information. On the other hand, direct marketing uses a specific customer base to market to thus allowing for a better connection to that person and in turn, increasing the chance that the person they are attempting to reach will actually follow up for additional information or buy whatever product is being pushed. Databases of a person's interests are created and a person's interests are what drives the marketing to that population. For example, it would be more effective to send out a debt consolidation program insert to somebody that they know has a lot of debt rather than appealing to the masses with the hopes that something sticks.</span>
Answer: True
Explanation: A market is a gathering of potential buyers who are looking to purchase a good or service, and prospective sellers who are willing to provide these goods or services. If customers have similar needs and characteristics for why they require a product, then these customers can be classified under the same market. This makes it easier to supply similar goods to a vast majority of customers who have the same needs for the good. They can be placed into a homogenous market, which is a market place where the goods traded are roughly the same throughout.
