Answer:
capitalist class
Explanation:
In simple words, as per the sociologist Dennis Gilbert The 'capitalist class' is considered to be the population of individuals who own the factors of production and hire workers.
'In the industrial world they have an upper hand as they prefer to extract the jobs from the workers to the labourers to retain the income. The employees are sacrificing their desire to earn their daily pay and hard work.
In markets where competition is very intense, companies are not able to keep on competing in prices forever, as at some point their cost structures prevents sucessive price lowerings. Therefore, companies are forced to use alternative strategies to defeat their competitors and to attract larger shares of consumers to demand their products.
<u>Companies need to become more efficient in production and to introduce innovations</u>. An example of an efficiency increase is to produce at the same cost, maintaining the same market price but delivering a higher-quality product, that includes, for instance, a better packaging. This new feature has been achieved through the implementation of a new tecnique in the production process (ex: new materials for the packaging) together with an innovative and sucessful marketing campaign.
, In monopolistic competition, firms make price/output decisions as if they were a monopoly. They will produce where marginal revenue equals marginal cost., Free entry into the market may ultimately shrink the economic profits of monopolistically competitive firms.
<span>Products that customers consider essentials or necessities tend to have less elasticity than products viewed as luxury or discretionary. If a customer believes he needs a certain product for survival, quality of life, or pleasure, he is more likely to stretch a bit to purchase the item if the price goes up. On the contrary, a product viewed as optional is a less likely purchase as the price increases because the customer believes he can live without it.Customer OptionsThe more options a customer has to meet a particular functional or emotional need, the more elastic a product's demand. This is why a company with a monopoly has a huge advantage. Customers don't have options and feel compelled to buy from the given provider. In highly competitive industries, price differentials are usually less among competing brands because of the ability customers have to select lower-priced alternatives. A closely related factor is the cost of switching brands. Cell phone customers often wait to change providers to avoid penalties if they are obligated to service contracts.
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