Answer:
8.30%
Explanation:
The weighted average cost of capital of the company is computed using the WACC formula below:
WACC=(We*Ke)+(Wp*Kp)+(Wd*kd)
We=weight of common equity=50%
Ke=cost of retained earnings which is a proxy for the cost of equity=11.50%
Wp=weight of preferred stock=20%
Kp=cost of preferred stock=6.00%
Wd=weight of debt=30%
Kd=after-tax cost of debt=4.50%
WACC=(50%*11.50%)+(20%*6.00%)+(30%*4.50%)
WACC=8.30%
Answer:
C
Explanation:
you don't want to do A or b so with that it can't be D
Answer:
the correct answer is
a. identification of a potential market
Answer:
finding new users
Explanation:
Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.
Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.
In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.
Thereby, the company found new users in the form of women, to whom such products can be extended and sold.
