Question

Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. Its theme song, It’s a Small World After All, promoted an idealized vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feelings about living together as one happy family. There were dark tunnels and bumpy rides to scare the children a little but none of the terrors of the real world. The Disney characters that everyone knew from the cartoons and comic books were on hand to shepherd the guests and to direct them to the Mickey Mouse watches and Little Mermaid records. The Anaheim park was an

Answer 1

The Anaheim park was an instant success, which Walt Disney Company replicated in Florida and Tokyo but failed to export to Paris, France.

The failure of Disney Paris was the result of a misunderstanding of the cultural peculiarities of the French. Some Frenchmen described the introduction of Disney Paris as "a cultural Chernobyl" and "a symbol of American cliches and consumer society."

Despite the envisaged 30,000 jobs that Disney Paris was to create and the demographic centrality of Paris in Europe, the diversification in Europe flopped.

Thus, Disney's misadventure in Europe became a short-lived and disastrous dream for the Walt Disney Company because of cultural misunderstanding.

Learn more: brainly.com/question/15228066