Question

Burger King launched a new menu item called the Impossible Whopper, a burger made with a plant-based, protein-filled patty. Burger King has offered a garden vegetable patty burger in the past, but its new Impossible Whopper looks and tastes like meat. The Impossible Whopper is classified as a(n) _______ according to the chapter's categories of new products.

Answer 1

The Impossible Whopper is classified as an additions to existing product line according to the chapter's categories of new products.

Usually, when a company adds a new product which solidifies its area of product offerings, then, such action is called an "additions to existing product lines".

The additions to existing product line are also called Product line extensions.

For the question, we can see that Burger King already had a product line. He now launched a new menu item called the Impossible Whooper.

Therefore, in conclusion, the launch of the Impossible Whooper will be classified as an additions to existing product line.

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