Traditional economies don't use money or equivalent forms of currency: they're based on a more direct exchange of goods: people offer what they have and negotiate what they want to receive in return.
When trying to penetrate the market in another country, American company will have to deal with the fact that they have to solve several problems due to the different in culture and political climate.
To minimize the risk, choosing joint venture option with local establishment may be the best option so they can handle the local aspect of the business while pepsico could focus solely on the internal aspects
A.The Roman empire relied on physical features as natural barriers.
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