A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
Number of units possible in S are 4.
Explanation:
Given <em>S</em> is a set of complex number of the form 
where <em>a</em> and <em>b</em> are integers.
is a unit if 
exists such that 
.
To find:
Number of units possible = ?
Solution:
Given that:
Taking modulus both sides:
Using the property that modulus of product of two complex numbers is equal to their individual modulus multiplied.
i.e.
So,
......... (1)
Let 
Then modulus of z is 
Given that a and b are <em>integers</em>, so the equation (1) can be true only when 
(Reciprocal of 1 is 1). Modulus can be equal only when one of the following is satisfied:
(a = 1, b = 0) , (a = -1, b = 0), (a = 0, b = 1) OR (a = 0, b = -1)
So, the possible complex numbers can be:
Hence, number of units possible in S are 4.
Answer:
846,000 shares
Explanation:
According to the scenario, computation of the given data are as follows:
Outstanding common stock = 807,000 shares
Outstanding option stock = 150,000
option price = $37
Market price of common stock = $50
So, 150,000 - (150,000 × $37 ÷ 50)
= 150,000 - 111,000
= 39,000
So, Number of shares = 807,000 + 39,000
= 846,000 shares
Answer:
$493.8
Explanation:
Since the 2016 financial statements of Leggett & Platt, Inc. includes the following information in a footnote. (in millions) 2016 2015 Allowance for doubtful accounts $ 7.2 $ 9.3 Total accounts and other receivables, net $486.6 $520.2
Therefore the company’s current gross accounts and other receivables at the end of 2016 is
Net Total accounts and other receivables, net $486.6
Allowance for doubtful accounts ..........................<u>...$ 7.2</u>
Gross accounts and other receivables................<u>$493.8</u>
<u>The gross accounts and other receivables will be the amounts before making any allowances for doubtful accounts</u>
Answer:
Cash balance is $85,000
Explanation:
In determining the cash balance of the period, we must know how much is the inflow and outflow of the cash for the period and add it or deduct to the beginning balance. It is simply, beginning balance plus inflows less outflows. February is the first month of the operation of Schwenn Enterprises, that only means the possible beginning balance of the cash is the cash investment. So to further discuss it clearly, let’s do the computation.
Beginning balance on February $100,000
Add: inflow
Cash sales $20,000
Less: outflow
payment on expenses $35,000
CASH BALANCE AT FEBRUARY 28 $85,000
