Answer:
1. Break even points = 400 units
margin of safety = $100
Explanation:
Given data:
budget revenue in 2017 = $1,500,000
Fixed cost =$400,000
total marketing plan = 500
take contribution margin/unit = Revenue - variable cost
= 3000 - 2000
contribution margin/unit = $1000
take break even sales $400
break even point
Break even point
margin of safety is calculated as
margin of safety = total quantity to be sold - break even sales
= 500 - 400 = $100
2. A.
(1)
Break even in marketing plan = 400
(2) Break-even in dollars:
= Break-even in marketing plan × Average rate per plan
= 400 × 3,000
= 1,200,000
(3) Margin of safety = Actual sales - Break-even sales in dollars
= 1,500,000 - 1,200,000
= 300,000
= 20%
B.
(1) Contribution margin per marketing plan = Sales - Variable cost
= $4,000 - $2,000
= $2,000
Break even in marketing plan = 200
(2) Break-even in dollars:
= Break-even in marketing plan × Average rate per plan
= 200 × 4,000
= 800,000
(3) Margin of safety = Actual sales - Break-even sales in dollars
= 1,500,000 - 800,000
= 700,000
= 47%
Therefore, option (a) would achieve the margin of safety ratio more than 45%.
Step-by-step explanation:
