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Predatory pricing is a dangerous and doubtful pricing strategy
where a product or amenity is fixed at a very small price, proposing to drive opponents
out of the market, or make barriers to access for potential new opponents. The
company expressively raised its prices after its competitors were forced out of
the market. And the company purposely set its prices below its average variable
costs. This can prove that a business is engaged in predatory pricing.
Answer:
- a. <em>Break-even quantity:</em> <u>28,000 pens</u>
- b<em>. Price</em>: <u>$1.51 per pen</u>
Explanation:
1. Break-even quantity
<u>a) Revenue, R(x)</u>
The monthly revenue is the product of the price by the number of units sold in the month.
Naming x the number of pens sold in the month:
<u>b) Cost, C(x)</u>
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The monthly cost is the sum of the fixed cost per month plus the variable costs:
- C(x) = $21,000 + 0.25 × x = 21,000 + 0.25x
<u>c) Break-even</u>
Break-even is the point when the revenue and the total costs are equal, this is, when the profit is zero. Write the equation and solve:
Hence, the break-even quantity is 28,000 pens.
2. Price pens must be sold to obtain a monthly profit of $18,000
Profit = Revenue - Total cost
- P(x) = x.p - [ 0.25x + 21,000]
Where p is the price.
- P(x) = x.p - 0.25x - 21,000
Substitute the quantity demanded, x, with 31,000, and the profit, P(x) with 18,000:
- 18,000 = 31,000p - 0.25(31,000) - 21,000
Solve for p and compute:
- 31,000p = 18,000 + 7,750 + 21,000
That is $1.51 per pen.
Answer:
Ending inventory= $3,485
Explanation:
Giving the following information:
Beginning inventory= 8 units for $200 each
On October 2= purchased 20 units at $205 each.
11 units are sold on October 4.
u<u>nder the FIFO (first-in, first-out) inventory method, the ending inventory is calculated using the cost of the last units incorporated into inventory.</u>
Ending inventory= 17*205= $3,485
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