Answer:
<u>A Star.</u>
Explanation:
The Boston Consulting Group (BCG) matrix depicts a product's market share against the market growth rate. The matrix is also known for it's cow- dog metaphor.
The matrix represents 4 situations namely:
1. Stars : Products with high market share in high growth markets i.e high- high situation.
2. Cash Cows: Products with high market share in low growth markets.
3. Question Mark: Products with low market share in a high growth markets.
4. Dogs: Products with low market share in low growth markets.
In the given case, the product dominates the market i.e high market share. Secondly, it operates in a high growth market. Which means, the product belongs to the situation of a Star.
Answer:
The correct answer is d) product life-cycle.
Explanation:
The life cycle of a product is the evolution of sales of that product during its permanence in a given market. Depending on the product and the sector, its useful life may be greater or lesser. In addition, other factors also influence such as the administration's policies in the area where the product is marketed.
A product since it appears in the market does not always maintain the same sales trend. There are fluctuations that have to do with demand but can also influence other issues such as those related to legislation.
With regard to demand, it can happen, for example, that a product goes out of style or is replaced by a new one that meets the needs of the former. E.g. Think of the music player market, how many have we met? From the walkman, through the discman, then the Mp3, Mp4, Ipod, and even the mobile phone as a player. We can say that the discman, for example, had a fairly short life cycle.
In this regard in Economics there is a theory that explains the stages through which a product passes with respect to its production and sales, it is known as the theory of the life cycle of a product. It was defined by the American economist Raymond Vernon who assured that every product or service undergoes a similar market evolution.
Answer:
3. Investing is riskier than putting money in a savings accounts.
Explanation:
Investing involves putting money in profits generating ventures. It is risky because the money invested may be lost should the venture make losses instead of profits. Investments activities include buying of shares and other marketable securities or starting and operating a business. Should the business or investment do well, the returns or profits can be attractive.
Saving is putting money aside for future consumption. Saving may be done through savings accounts that as safe and secure. Money saved is risk-free. The possibility of losing it is very minimal. Because money saved is kept safe, it does not generate much income for the owner.
Answer:
promote the product to distributors and retailers to get wide distribution
Explanation:
In this scenario, they knew to succeed they would have to promote the product to distributors and retailers to get wide distribution. This would allow them to get their product in front of as many potential customers as possible. This is a necessity for every company. Otherwise, their target client population would not be able to purchase their product, or may even have a hard time doing so and change their minds on the purchase, thus drastically hurting Soho Bottling's profits.
