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seropon [69]
3 years ago
8

In response to duracell's introduction of the duracell ultra battery, energizer introduced an advanced formula battery. but unli

ke duracell, energizer priced its batteries at a low initial price to attract the mass market. was energizer's pricing strategy to take market share from duracell a success?
Business
1 answer:
erastovalidia [21]3 years ago
6 0
No, because consumers equate quality of batteries with higher prices. With batteries consumers believe there is a price- quality relationship, it does not make the consumers, price insensitive. Also, there is no indication Energizer set a target price and adjusted cost and quality components to maintain wholesaler and retailer margins. 
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Answer and Explanation:

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cash A/c   (500,000*$10) DR                       $5,000,000

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emmainna [20.7K]

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