In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or usp, are referred to as Brand elements.
<h3>What is a brand?</h3>
- A brand is any characteristic that sets one seller's good or service apart from that of other sellers.
- It might be a name, a term, a design, a symbol, or anything else.
- In business, marketing, and advertising, brands are used to build and preserve brand equity for the recognized product, which benefits the brand's customers, owners, and shareholders.
- Sometimes generic or retail brands can be distinguished from brand names.
<h3>What is Advertising Management?</h3>
- Advertising management is a deliberate administrative procedure intended to supervise and regulate the different advertising initiatives included in a campaign to reach out to a company's target market and, eventually, to have an impact on consumers' purchasing decisions.
- Marketing communications must be combined with advertising because it is only one component of a company's promotional mix.
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Answer:
Transaction Assets Liabilities Stockholders' Equity
Issue common stock Increase NE Increase
Issue preferred stock Increase NE Increase Purchase treasury stock Decrease NE Decrease
Sale of treasury stock Increase NE Increase Declare cash dividend NE Increase NE
Pay cash dividend Decrease Decrease NE
100% stock dividend NE NE NE
2-for-1 stock split NE NE NE
When shares are sold or issued, they increase the stockholders equity as people buy these shares. They also increase assets because cash comes into the company when the shares are sold. This is why the Issuing of preference and common stock as well as the sale of Treasury shares had the same effects.
When cash dividends are declared, they become a liability that is owed to equity holders.
When these dividends are then paid, they remove the liability but reduce assets as cash is used to pay the dividends.
100% stock dividend reduces retained earnings but increases equity so stockholders equity does not change.
The relative frequencies should be used in terms of comparing two data sets when you need to compare the data's class interval. This is being evaluated and use when two data sets are being compared and their interval is being computed and differentiated.
<span>An investor invests 70% of her wealth in a risky asset with an expected rate of return of 15% and a variance of 5%, and she puts 30% in a Treasury bill that pays 5%. Her portfolio's .... To form a complete portfolio with an expected rate of return of 11%, you should invest ______ of your complete portfolio in Treasury bills.</span>
