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3 years ago

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Business

1 answer:

marta [7]3 years ago

6 0

Answer:

The Selling Era

Kotler refers to this as businesses "selling what they make, rather than making what the market wants to buy." ... Selling-era tactics can be risky for companies, as the hard sell can turn off consumers, perhaps even push them into the arms of a competitor.

Explanation:

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Cung leads the design team at Rapidware, a software firm that deigns custom software to meet its clients' needs. He needs to hir

irina1246 [14]

Answer:

C) Rico, a curious person who loves art and buys the latest gadgets.

Explanation:

The candidate who would best meet Cung's requirements would be Rico.

It is possible to make this decision by analyzing the characteristics of each of the candidates available for the job vacancy.

The necessary requirements for the vacancy are: an employee to recognize when new approaches are needed and learn what customers need and quickly present an innovative way to serve them.

Analyzing Lanny's profile, it is clear that he is not the ideal candidate, as he forces others to do things his way, which does not constitute an attitude of recognizing new approaches and maintaining a posture favorable to innovation.

Another candidate, Gale, a lovely character who encourages and helps everyone, but there is no information if he has the necessary knowledge to serve customers and present solutions related to the technological field.

Gage, a very successful self-proclaimed "old school" worker, is also not an essential candidate for promoting new approaches and innovation.

And Jennifer, a methodical worker, also lacks the essential requirements, as an innovative attitude requires an employee with a more flexible posture to accept new ideas and approaches.

Therefore Rico would be the most suitable to be hired, as he has a curious and consumer profile of the latest technological devices, which could assist customers in their choice and also accept new innovations and approaches.

6 0

3 years ago

The book balance in the checking account of Kyri Enterprises as of November 30 is $2,964. The bank statement shows an ending bal

lianna [129]

Answer:

reconciliation of bank balance:

bank balance $2,525

+ deposits in transit 11/29 $125

+ deposits in transit 11/30 $200

- outstanding check N. 322 $17

- outstanding check N. 324 $105

- outstanding check N. 327 $54

adjusted bank balance $2,674

reconciliation of checking account:

checking account balance $2,964

+ error on Check N. 321 $20

- NSF check $185

- unrecorded ATM withdrawal $100

- bank fees $25

adjusted checking account $2,674

To correct the error on Check N. 321

Dr Cash 20

Cr Accounts payable 20

To record NSF check

Dr Accounts receivable 185

Cr Cash 185

To record ATM withdrawal

Dr Drawing - Susan Kyri 100

Cr Cash 100

To record the bank fees

Dr Bank charges 25

Cr Cash 25

4 0

3 years ago

On July 1, 2020, Ayayai Co. pays $15,420 to Pina Insurance Co. for a 3-year insurance policy. Both companies have fiscal years e

rodikova [14]

Answer:

July 1, 2020

Dr. Prepaid Insurance $15,420

Cr. Cash __________ $15,420

December 31, 2020

Dr. Insurance Expense_$2,570

Cr. Prepaid Insurance _$2,570

Explanation:

Prepaid Expense is the payment of an expense made before it accrued ( means advance payment of an expense ).

As Ayayai Co. paid the 3 years insurance in advance. It is the form of prepaid insurance. Prepaid insurance will be charged to the insurance expense account with the passage of time.

On July 1

The cash is paid so, the cash account will be credited because it is an asset account that has a debit nature. To reduce its balance we need to credit it.

On the other hand, cash is made against the advance payment of insurance for three years, prepaid insurance account will be debited because it is an asset account that needed to be debited to record this.

December 31

The Insurance expense for 6 months is accrued and it needs an adjusting entry to record the expense.

To record Insurance expense, the insurance expense account is debited and on the other hand to reduce the balance of prepaid insurance by the accrued expense value prepaid insurance account is credited.

Insurance expense = $15,420 x 6 / ( 12 x 3 ) = $2,570

3 0

2 years ago

Rodriguez Company pays $363,285 for real estate with land, land improvements, and a building. Land is appraised at $198,000; lan

Irina18 [472]

Answer:

1.Land $163,478

Land Improvement $54,493

Building $145,314

2.Dr Land $163,478

Dr r Land Improvement $54,493

Dr Building $145,314

Cr Cash $363,285

Explanation:

1. Calculation to Allocate the total cost among the three assets

First step is to Add up all expenditure costs Total Expenditure costs =$198,000+$66,000+$176,000

Total Expenditure costs =$440,000

Second step is to divide each expenditure up by the total amount

Land=($198,000/$440,000= 0.45)

Land improvement=($66,000/$440,000= 0.15)

Building=($176,000/$440,000= 0.40)

Now let Allocate the total cost among the three assets

Land=0.45* $363,285

Land = $163,478

Land improvement=0.15*$363,285

Land Improvement=$54,493

Building=0.40*$363,285

Building=$145,314

Total $363,285

($163,478+$54,493+$145,314)

Therefore the total allocation cost among the three assets is:

Land $163,478

Land Improvement $54,493

Building $145,314

2. Preparation of the journal entry to record the purchase

Dr Land $163,478

Dr r Land Improvement $54,493

Dr Building $145,314

Cr Cash $363,285

(To record purchase)

3 0

3 years ago

Why do you think the 4 components of media measurement are important?

Blizzard [7]

Answer:

audience, impression, frequency, and cost per thousand (CPM) 3.

Reach””The number or percent of different homes or persons exposed at least once to an advertising schedule in one or more media vehicles over a given period of time.

Frequency””The average number of times that the household or person is exposed to a media vehicle, schedule or campaign over a given time period.

3 0

3 years ago