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2 years ago

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Business

1 answer:

marta [7]2 years ago

6 0

Answer:

The Selling Era

Kotler refers to this as businesses "selling what they make, rather than making what the market wants to buy." ... Selling-era tactics can be risky for companies, as the hard sell can turn off consumers, perhaps even push them into the arms of a competitor.

Explanation:

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due to changes in production, hanson steel gave each employee 75 percent of the cost savings. hanson steel uses a ________ compe

mihalych1998 [28]

Due to changes in production, Hanson steel gave each employee 75 percent of the cost savings. Hanson steel uses a gainsharing compensation plan.

A compensation plan refers to the practices, methods, and intentional approach that's used by an organization in maintaining financial interests and developing, retaining, attracting, and rewarding employees in an industry.

It should be noted that the gainsharing compensation plan refers to a compensation plan that is used to increase profitability as employees share in the company's gain. Since the workers share 75% of the cost savings, this is a gain-sharing compensation plan.

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8 0

2 years ago

Heavy Products, Inc. developed standard costs for direct material and direct labor. In 2017, AII estimated the following stand

Nitella [24]

Answer:

Direct labor efficiency variance= 0

Explanation:

Giving the following information:

Direct labor 0.2 hours $ 35 per hour. During June, Heavy Products produced and sold 16,000 containers using 3,200 direct manufacturing labor-hours at an average wage of $ 51.00 per hour.

Direct labor efficiency variance= (Standard Quantity - Aactual Q)*standard rate

Direct labor efficiency variance= (0.2*16,000 - 3,200)*35= 0

5 0

3 years ago

What two trends in the past decade have significantly influenced global marketing?

SOVA2 [1]

The two trends that influenced global marketing in the last decade were:

Formal economic integration.

Free trade between nations.

Global marketing can be defined as a management strategy for organizations that also market their products and services in foreign countries.

Globalization has enabled formal economic integration and free trade between nations, and has created the possibility for companies to increase their profitability and market share.

As an example, we can mention the fast-food chain Mc Donalds, which has a presence almost all over the world, but which adapts its burgers according to local habits.

Therefore, a global company must adopt global marketing, that is, adapt to local customs, culture and preferences for the business to be successful.

Learn more here:

brainly.com/question/1528741

4 0

2 years ago

The American Baker’s Association reports that annual sales of bakery goods last year rose 15 percent, driven by a 50 percent inc

Snowcat [4.5K]

Answer:

Optimal package size = 4 units

Optimal package price = $20

Explanation:

P = 8 - 1.5Q and C(Q) = 2.0Q, MC = 2

To obtain optimal package size, we put

Price is equal to the marginal cost, P = MC

8 - 1.5Q = 2

1.5Q = 6

Q = 6 ÷ 1.5

= 4

Therefore,

Optimal package size = 4 units

Hence,

Optimal package price:

= 0.5[8 - 2] × 4 + 2 × 4

= 12 + 8

= $20

3 0

3 years ago

LUVFINANCE, Inc. is estimating its WACC. It is operating at its optimal capital structure. Its outstanding bonds have a 12 perce

11111nata11111 [884]

Answer:

9.72%

Explanation:

Maturity = 34

Par-value = -1000

Coupon rate = 6%

Coupon PMT = -60

Value of bond = 1152

Semi-annual Yield = Rate(34, -60, 1162, -1000, 0, 0)

Semi-annual Yield = 5.00%

Annual Yield = 10%

Tax rate = 40%

After tax cost of debt = 10*(1-0.4)= 6%: Add: Flotation cost (5%) = 11%

Cost of preferred stock = Dividend/Price = 12/120 = 10%

Cost of equity = Risk free rate + Beta*Market risk premium

Cost of equity = 3.72 + 0.94*6

Cost of equity = 9.36%

Particulars Value per No of Market Weight Cost of Product

security securities value security

Bonds 1162 100000 116200000 0.15784 11 1.736213

P. stock 120 1000000 120000000 0.16299 10 1.62999

Equity 100 5000000 500000000 0.6792 9.36 6.35697

736200000 1 9.72317

So, the WACC of the firm is 9.72%

3 0

3 years ago