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This question is from quizlet
Answer:
The correct answer is A. micro-marketing.
Explanation:
In micro marketing strategy marketers give their advertising ans selling efforts on a small group of tightly targeted consumers.
For example, the market can be grouped into small groups based on a commitment to a product class or readiness to purchase a given brand.This grouping can be based on following aspect of customers
1). Locayion
2). Relationships
3). Job Title
4). Industry
5). Size
5). Customer Needs
6). Brand Loyalty
7). Customer Recovery
8). Price Sensitivity
Nike allows customers to order shoes with custom color combinations is a type of need based micro-marketing.
Answer:
When any company wants to sale their product without prior knowledge of the market then it's a disaster.
First thing Jack can do is "Test Marketing". If any company has no knowledge of market then fastest way to know your market is test marketing. Jack must put his sweaters in small quantity for sale at different locations. Test marketing needs to be done for whole week. Jack needs to collect the feedback from its customers too. Feedback is the way jack can know the market. Without knowing the market and customers, it's really hard to market or sale your product. Feedback from test marketing activity will actually give him market knowledge and customer's feedback.
Answer:
positioning
Explanation:
Based on the information provided within the question it can be said that in this scenario Don is positioning his business relative to his competition. In the context of business, positioning refers to the actions taken by a business in order to for the business/brand to occupy a specific place in the minds of their customers, as well as setting them apart from the competition, so that those customers choose them instead of the competition.
